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This month's BFF

Claudia Delli Rocioli

A play of depth, texture and emotion

Claudia Delli Rocioli transforms flowers into a complete experience. The Italian floral designer combines emotion, texture and natural movement in powerful designs. At the BFF Contest of the Year 2025, she once again showed how versatile lilies are within floral art.

Who are Bredefleur Friends, or our BFFs?

We are naturally proud of our lilies and see that many creative florists share this passion with us. Our mission is to connect different chains in our industry, because we believe that together you can achieve so much more. By connecting our lily fans (BFFs), they can share inspiration and challenge each other creatively.

BFF of the Year 2025 Contest

What began as an inspiring community grew into an international contest. After years of building connections with florists around the world, the BFF of the Year 2025 Contest is the next step in putting their creativity center stage. A stage where florists can show their own style, inspire each other and be part of a worldwide network that continues to grow. That is exactly what made it so special to experience.

We are BFFs

View all our BFFs

Lily headdress - 49479 - Coquette Desings (4)

Florists

Every month a florist gets the opportunity to take the stage on our BFF platform. Sign up here and show your creativity. And in return, get a BFF welcome box with your favorite lilies to get started!

Take the challenge!