Bredefleur celebrates opening new greenhouse with customer day

Moerkapelle, May 15, 2024 - More than 100 people visited Bredefleur's customer day in Moerkapelle on May 15. The lily nursery, led by brothers Peter, Thomas, Levi and Ruben, organized a festive event where visitors were given a tour of the nursery, culminating in a visit to the new greenhouse. Currently Bredefleur produces about 21 million stems per year, at the Moerkapelle and Luttelgeest locations.

In the new greenhouse, location Bredeweg 48, new (trial) lily varieties were ready and Thomas Evers explained more about the innovation of the assortment. Ruben Evers gave a demonstration of the new roller tables, on which the lilies are grown. At the existing location, Bredeweg 40, Peter Evers explained on the path in the garden how the nursery produces the lilies as sustainably as possible. He addressed not only sustainability of the flowers themselves, but also how the company works to build a sustainable relationship with employees. Furthermore, during the tour, Levi Evers told customers all about the processing of the lilies and his responsibilities regarding sales & marketing.

During the customer day, Levi Evers revealed the winners of the Bredefleur #GrowYourOwn promotion. At the end of December, customers took on the challenge of getting three lily bulbs Zelmira to flower at home or at work. They shared their progress en masse on social media. The Golden Award went to Arjan van Oeveren of B.J. van Duyvenvoorde. He achieved the best result and he can start right away as a cultivator with us... Johan van der Werken of CJ Export achieved second place and thus received the Silver Award. The third prize, the Bronze Award, was for Brian van der Hulst of Hilverda De Boer.

The decoration of the day was in the hands of florist Michael van Namen and his team. His passion for lilies was well expressed at the new location. He was immediately added to the so-called BFF platform of Bredefleur: the BredeFleurFriends. Through this platform, florists with a passion for lilies get the opportunity every month to take the stage with their most beautiful creations.